Omnisend
Category - Marketing AutomationOmnisend Reviews and Product Details
Omnisend was founded in 2014 and started its life as an email marketing platform. Since then, Omnisend evolved into to a multichannel marketing automation platform for -ecommerce businesses. The software is compatible with various e-commerce platforms like Shopify, Wix Stores, and BigCommerce. All of your store’s subscribers, products, and orders are integrated with your Omnisend account. The five Omnisend features are Campaigns, Automation, Forms, Audience, and Reports. Each feature has ready-made templates for email campaigns, audience segmentation, customer lists, and various workflows.
The Free account is best used for new businesses. The plan has numerous features, like A/B testing, unlimited segmentation, marketing email templates, and sales & performance reports. The Standard plan starts at $16 per month gives you everything in the Free account, plus:
- a customer success manager from $400
- 12x more email sends per month
- unlimited web push notifications
The Pro account starts at $59 per month. It includes everything in the Standard plan, plus:
- advanced reporting
- unlimited email sends per month
- 24/7 priority support.
The price for the Standard and Pro accounts increases with the number of contacts you are sending to. For example, sending to 3,001-3,500 people costs:
- $45 per month for the Standard plan
- $75 per month for the Pro plan
Features
- Automated marketing tasks
- Scheduling flexibility
- Web analytics
- Social analytics
- Workflow automation
- Basic/custom reporting
- ROI analytics
- Lead scoring
- Predictive analytics
- Software integrations
Omnisend pricing
-
Standard
Starts at $16per monthLearn more -
Pro
Starts at $59per monthLearn more
Omnisend reviews
What our experts think
Pros:
Many users said that using Omnisend is simple and intuitive. Many of the tools were easy to use thanks to the prebuilt templates. Users could create an email campaign, automated workflow, or email form in no time. One person said Omnisend made complicated marketing tasks easy. The platform was also easy to navigate thanks to the straightforward design. Ominsend is more affordable than many similar products. Users said the value for money was quite good. In fact, several people signed up for or switched over to Omnisend because other options were too expensive. Because of its affordability and user-friendly structure, Omnisend is a great marketing software for beginners.
Cons:
While Omnisend is great for beginners, advanced users may find the software basic and limited. Some people said Omnisend did not have enough advanced metrics for their business. For example, one person wanted a detailed report of the revenue generated by the Omnisend features. Experienced users also said that some of the templates were too simple. For the landing page template, one person said they wanted something more complex than a few lines of text and a sign-up form. Web designers also found the templates frustrating.
About the author
Nicholas Mah