Adobe Marketo Engage
Category - Marketing AutomationAdobe Marketo Engage Reviews and Product Details
Adobe Marketo Engage brands itself as the largest marketing automation platform in the world. It is a centralized marketing solution that helps businesses execute cross-channel campaigns in order to grow their customer base. Marketo Engage tools use customer-triggered events to continue conversations online and offline across multiple channels (email, social media, SMS etc.). The Adobe Sensei AI tool uses predictive technology to identify/build customer segments and automatically deliver personalized content to them. The analytics tools (Advanced journey and Marketing) provide insight into customer engagement, lead conversion rates, and campaign performance. The entire customer journey is measured, from the initial interaction to conversion. Other notable features include:
- Email marketing: Create personalized email campaigns based on customer’s real-time behaviour.
- Dynamic chat: Use personalized chat conversations to maximize website conversions.
- Segmentation: Create refined lead and account-based audiences that update in real-time.
The four Marketo Engage plans (Growth, Select, Prime, and Ultimate) do not have a fixed price. Instead, contact the Adobe sales team to set up a price that suits your business.
Features
- Lead scoring
- Automated marketing tasks
- Web analytics
- Social analytics
- Workflow automation
- Basic/custom reporting
- ROI analytics
- Predictive analytics
- Software integrations
- Scheduling flexibility
Adobe Marketo Engage pricing
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Growth
Custom pricingLearn more -
Select
Custom pricingLearn more -
Prime
Custom pricingLearn more -
Ultimate
Custom pricingLearn more
Adobe Marketo Engage reviews
Marketo Engage simplifies and quickens marketing tasks. Several users said the platform enabled them to create effective marketing campaigns and send them at a faster rate. People also said Marketo Engage generated good results from marketing efforts. The analytics tools were highlighted in multiple user reviews. People said the features helped them generate accurate mailing lists, target a wider range of customers, and make smarter business decisions.
A major downside to Marketo Engage is it requires a high level of knowledge and experience to use it proficiently. For new users, there is an initial steep learning curve; lots of training is required. The cost can be expensive for some small and medium-sized businesses or start-ups.
About the author
Nicholas Mah