Ahrefs

Ahrefs is a popular SEO software for digital marketers. The platform has numerous tools to help users generate more traffic to their website, which in turn will boost their site’s ranking. The Keywords Explorer tool lists thousands of keyword suggestions based on the topic entered into the search bar. You can see keyword ideas from three categories: matching terms, related terms, and search suggestions.  The tool also calculates the difficulty level of ranking your keyword based on the current top-ranking pages. Site Explorer provides a detailed look into the organic search traffic and backlink profile of competing websites and even your own sites. You can also learn whether your competitors are using paid search advertising and if so where their paid traffic is funneled. The Rank Tracker monitors your site’s ranking over time and charts your performance against competing websites. Reports detailing various metrics on your keyword performance are regularly sent to your email. You can find high-ranking content in your area with the Content Explorer tool. The feature helps you find content ideas and link prospects.

The four plans offered by Ahrefs have annual or monthly billing cycles. With annual billing, users get two months free. The monthly billing cycle costs more overall. Additional charges may occur if you surpass your plan’s limits. For example, adding additional users and data is charged to your plan on a pay-as-you-go basis.