Best Social Media Management software

Our social media management software guide lists the best solutions for businesses, including Hootsuite, Loomly, Sprout Social, and SocialPilot.

Social media management software buying guide

Ease of use: An important thing to consider when looking for a social media management platform is its ease of use. After all, the goal of the platform is to make social media management easier. A solution that is difficult to learn and use will only make the task harder than it needs to be.

Features included:

To get the best results for your social networks, choose a social media management platform with a comprehensive features suite. Some essential features to look for include a content calendar, post ideas, direct publishing, and bulk scheduling.

Platforms supported:

A good social media management solution should support multiple social networks. At a minimum, Instagram, Facebook, and Twitter should be supported. Other platforms that should be included are LinkedIn, YouTube, and Google Business Profile.


In general, social media management solutions can cost between $5 to $700. Some plans have custom pricing that is tailored to the needs of a team or business. Some solutions have a free plan with basic social media management tools and capabilities. However, these plans lack the advanced features and capabilities of premium plans. They also have limits on the number of users allowed on the plan or the number of accounts that can be linked.

SocialPilot helps individuals and businesses automate their social media management
Sprout Social
Sprout Social helps small to large business improve their social media marketing strategy.
With Buffer, individuals can better manage their social media channels
Hootsuite is one of the most used social media management solutions by individuals and businesses
Loomly is an easy to use social media management solution

Social media management software questions and resources

What is social media management software?

Social media management software is a platform that helps user schedule and publish content to various social media networks. Multiple posts can be scheduled in advance and will be automatically uploaded to the respective account. The software also helps users manage audience engagement by providing a central dashboard to review and respond to comments. Many social media management solutions have an analytics feature that measures various metrics.

How much does social media management software cost?

The cost of social media management software depends on the plan you choose. Lower-tiered plans typically cost $5-$60. Higher-tiered plans can cost up to $500-800. Some solutions cost more than others, For example, Hootsuite’s plans cost $99-739 dollars per month (billed annually).

Why is social media management software beneficial?

With social media management software, the entire social media process is simplified. The platform provides a central location for managing multiple social media networks. Social media management solutions help free up time in your schedule. The scheduling and post automation tools let you plan your social media strategy months in advance. This gives you more time to focus on other important tasks. The post ideas tool creates engaging and personalized content for you. The analytics and reporting feature enables you to adjust your social media strategy to generate better results.

What are the features and capabilities of social media management software?

Social media management software has many features and capabilities. Post optimization enhances content by providing ideal hashtags, the best time to post, and the engagement level of the post. The scheduling tool lets you map out multiple posts months in advance. The content is then directly uploaded to their respective channels thanks to the post automation feature. If you find yourself running out of content, the post ideas tool generates suggestions. The reporting & analytics provide insights into various metrics, including audience demographics, most likes & shares, and total clicks. The engagement management feature enables you to build a stronger relationship with your audience through a smart social inbox, message tagging, and comments dashboard. The ad management tool lets you craft and schedule marketing posts for your social media business accounts. The team management feature lets your organization collaborate effectively on your social media campaign.

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