Sprout Social
Category - Social Media ManagementSprout Social Reviews and Product Details
Sprout Social is a cloud-based social media management software designed for small to large businesses. The platform is trusted by 30,000 top brands and organizations to improve their social media campaigns. The publishing and scheduling tools include content suggestions, optimal send times, a campaign planner, and a shared content calendar. Sprout Social helps streamline audience engagement through tools like smart inbox, message spike alerts, and message tagging. With analytics tools, users can evaluate their social media performance and enhance their social media campaigns using various metrics. The listening tool uncovers trends from social conversations, which can be used to construct an effective social media marketing strategy.
Sprout Social has four plans: Standard, Professional, Advanced, and Enterprise. The first three plans have a 30-day free trial while the Enterprise plan has a customized product demo. The Enterprise plan also has custom pricing, while the other plans have a monthly billing cycle. Each plan has a set number of users that can access the account. Adding new users costs an extra fee. For example, each additional user costs $199 per month for the Standard plan. Additional premium solutions can be added to any plan. They include Listening, Premium Analytics, and Employee Advocacy features.
Features
- Reporting and analytics
- Post automation
- Post optimization
- Content calendar
- Scheduling tools
- Platform intergration
- Engagement management
- Ad management
- Team management
- Post ideas
Sprout Social pricing
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Standard
$249Per monthLearn more -
Professional
$399Per monthLearn more -
Advanced
$499Per monthLearn more -
Enterprise
Custom pricingLearn more
Sprout Social reviews
What our experts think
A notable positive of Sprout Social is its ease of use. Several users have said it took them very little time to familiarize themselves with the platform. Users also said Sprout Social helped them better organize their social media strategy. Instead of navigating between different accounts, Sprout Social enabled them to schedule, craft, and publish content in a single platform. Lastly, the analytics tools helped users adjust their social media strategy to improve their marketing results.
The downside to Sprout Social is that it can be expensive for some. The subscription fees are quite high, and the additional user fees further raise the price tag. That’s why Sprout Social is suited for mid to large organizations rather than individuals or small start-up businesses.
About the author
Nicholas Mah