GetResponse
Category - Marketing AutomationGetResponse Reviews and Product Details
For over 20 years, GetResponse has provided businesses with a comprehensive marketing automation platform. The software has several tools designed to grow your business online. Unfortunately, we can’t list all of them in this review, but here are some good examples.
Building workflows can be confusing and complicated. But with the Visual Workflow tool, you can easily build customer journeys using a drag-and-drop automation builder. The Abandoned Cart feature recovers lost customers with automatically triggered abandoned cart reminders. Auto-Responders sends automated emails to subscribers based on predefined conditions. The Perfect-Timing tool gathers historical data on your contacts to determine when your contacts are most likely to engage with your emails. The Transactional Email Service feature sends API or SMTP-triggered transactional emails to keep customers informed about their orders.
GetResponse has three different billing options: monthly, annually, and biannually. The annual and biannual options may cost more upfront but are cheaper in the long run. The price for each plan increases with the number of contacts you have. The plans start at 1,000 contacts and go up to 100,000. A 30-day free trial is available for every plan. The free GetResponse plan comes with basic features. Medium and large-scale companies can choose either the MAX or MAX2 plans. Instead of a set rate, these plans have custom pricing.
Features
- Lead scoring
- Automated marketing tasks
- Scheduling flexibility
- Web analytics
- Social analytics
- Workflow automation
- Basic/custom reporting
- ROI analytics
- Predictive analytics
- Software integrations
GetResponse pricing
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Email Marketing
Starts at $15.58Per monthLearn more -
Marketing Automation
Starts at $48.38Per monthLearn more -
Ecommerce Marketing
Starts at $97.58Per monthLearn more -
MAX and MAX2
Custom pricingLearn more
GetResponse reviews
What our experts think
The main positive of GetResponse is its ease of use. The interface is clean and well-designed, making navigation easy. The features are intuitive and straightforward instead of overly complicated. A good example of this is the visual workflow tool; it takes a complex procedure and makes it accessible for everyone. At the same time, GetResponse has advanced marketing automation tools for more experienced users. Users have said GetResponse seamlessly integrated with other marketing software and ecommerce platforms.
One downside to GetResponse is that it can get expensive when your contact list grows. Some users found the price jump too steep for them. A few users said the email templates had few customization options. While GetResponse is user-friendly, there may be a slight learning curve for beginners. The number of available features and options can initially feel overwhelming.
About the author
Nicholas Mah