Mailchimp

Category - Marketing Automation
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Mailchimp Reviews and Product Details

Mailchimp is one of the most well-known and most-used marketing automation software in the world. Over 12 million customers from around the world use Mailchimp to start or grow their businesses.  You can do many things with your Mailchimp account. Unfortunately, we can’t cover all the features in this review, but here is a quick list: 

  • Create marketing campaigns.
  • Create custom, automated messages. 
  • Build and launch a website. 
  • Generate reports and analytics. 
  • Integrate accounts from Facebook, Twitter, Google Business Profile, and other platforms. 
  • Build custom designs.

Mailchimp has four plans. The first is the Free account. With this plan, you get access to the basic features plus a monthly limit for email sends. The Essentials plan starts at $17.64 per month. The monthly email sends limit is increased, and you gain access to features like email scheduling and A/B testing. Starting at $27.14 per month, the Standard plan lets you use the predictive segmentation and content optimizer features. Lastly, the Premium account gives you all the Mailchimp features. It starts at $474.91 per month. The price for the Premium, Standard, and Essential plans increases with the number of contacts you have. For 15,000 contacts, the plans now cost: 

  • $237.45/month for Essentials 
  • $298.51 for Standard 
  • $630.95 for Premium 
Free Trial? Yes
Free Version? Yes
Languages Supported: English, French, Spanish, German, Portuguese, Italian

Features

  • Lead scoring
  • Automated marketing tasks
  • Scheduling flexibility
  • Workflow automation
  • Basic/custom reporting
  • ROI analytics
  • Predictive analytics
  • Software integrations
  • Web analytics
  • Social analytics

Mailchimp pricing

Mailchimp reviews

What are experts think

Pros

  • User friendly: Many users commented that Mailchimp was user-friendly. The user interface was simple and easy to navigate; people could quickly find what they were looking for. People said the features were intuitive and ran smoothly. While there was a learning curve for some features, people said it was not too steep. Thanks to its ease of use, Mailchimp is a great option for marketers of all skill levels. 
  • Range of features: Users praised Mailchimp for the range of features offered. Many people described Mailchimp as “feature-rich” or as an “all-in-one email marketing application”.  The consensus was that the Mailchimp features made marketing easier.  

Cons 

  • Lacking advanced features: Some people said that Mailchimp needed more advanced features. For example, one user found the analytics and segmentation tools limiting. Advanced versions of both would help users build detailed customer profiles and track customers more accurately. People looking for advanced marketing capabilities should consider other marketing automation software. 
  • Price: This depends on your plan plus the number of contacts your business has. For 500 contacts, the price is reasonable. Using the Free account is also a cost-effective approach. But if your business has 1,000 plus contacts, the pricing becomes steep. One person said their business paid almost $4,000 per month to send out 2,000 emails.  

 

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Nicholas Mah

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