OneSignal
Category - Marketing AutomationOneSignal Reviews and Product Details
OneSignal is a marketing automation solution for businesses to improve their customer engagement. The platform supports omnichannel messaging including email, push notifications, in-app messaging, and SMS. With automated messaging, you can trigger notifications based on user behaviour, utilizing machine learning to send messages at the optimal time. The segmentation feature helps you create personalized messages for the right audience. The workflow builder requires no coding experience. Instead, it uses a visual, intuitive structure. The analytics feature provides event tracking to drive goal-based results. You can track message outcomes and confirm messages are delivered to the appropriate channels. OneSignal can be integrated with over 30 apps and services, including Google Analytics, Wix, Blueshift, and Shopify.
OneSignal has four plans: Free, Growth, Professional, and Enterprise. The Growth and Professional plans have a base price that increases with additions. For example, adding 1,000 additional subscribers, in-app messages, and emails costs $3. Increasing that figure to 2,000 raises the fee to $6. The Enterprise plan has custom pricing, which is set up by the OneSignal sales team.
Features
- Automated marketing tasks
- Scheduling flexibility
- Web analytics
- Workflow automation
- Basic/custom reporting
- ROI analytics
- Predictive analytics
- Software integrations
- Lead scoring
- Social analytics
OneSignal pricing
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Free
$0Per monthLearn more -
Growth
Starts at $9Per monthLearn more -
Professional
Starts at $99Per monthLearn more -
Enterprise
Custom pricingLearn more
OneSignal reviews
Marketers agree that OneSignal is a good tool for improving customer engagement as well as business operations. Many users describe OneSignal as a robust marketing automation software. Messages and notifications are sent quickly to the appropriate audiences. OneSignal also has many capabilities. For example, you can send push notifications to iOS, Android, Windows, and Mac users and track interactions on those platforms.
There are some downsides to OneSignal. The software can be difficult for new users to learn. Some users have had minor issues with some of the features. One person mentioned that finding particular pop-up notifications can be challenging. Another user had a hard time customizing the pop-up notifications.
About the author
Nicholas Mah